Customers are at the core of Zaius. Customers are composed of fields that are typically grouped into one of two groups: attributes or identifiers.
A unique, Zaius-generated identifier, that represents a customer
Last Seen Email
The last seen email associated with this customer.
Last Seen Cookie ID
Zaius' unique Cookie / Device ID, used on web and mobile to identify anonymous customers.
Many apps / integrations (e.g. Shopify or Magento) create identifiers that map to an external system (e.g. Shopify ID) to allow for improved user resolution, troubleshooting, and transparency. Some examples:
Last Seen Shopify ID (mystore)
Last Seen Zendesk ID (mysupporteam)
If you have an external database, data lake, or system (e.g. a point-of-sale system) that uses a unique identifier to track customers, Zaius supports the creation of Custom Identifiers to ensure that all known information about your customers is tracked and you're able to reconcile information within Zaius with the external data source.
Timezone in IANA format (e.g.
Phone number in E.164 format (e.g.
ZIP / Postal Code
Country in ISO-3166-1 format