Zaius is a B2C CRM that enables omni-channel campaigns.
At the core of Zaius are Customers.
Every customer has a record of Events that they have performed over time. Every event is classified by a Event Type (e.g. order, product, email) and Event Action (e.g. purchase, view, open) and additional metadata stored in Fields (e.g. product_id).
Customers and Events in Zaius are considered Objects, similar to a spreadsheet or a database table. Objects consist of Fields to store metadata and information about the data within the object.
Zaius supports the addition of Custom Fields and Custom Objects to support customization of the schema to meet unique business needs (e.g. a Concert Tickets object).
The way Zaius segregates data is via Accounts. Every account is provided a unique Tracker ID (also referred to as a Public API Key) to separate its data from other Zaius client data.
Common reasons to use multiple Zaius accounts include:
Business uses multiple eCommerce instances (e.g. multiple Shopify stores)
Zaius provides a number of ways to populate data: